The “Link in Bio” Is Dead (But You’ve Still Got This)

Ah, the old “link in bio” trick.

We’ve all used it. It’s the duct tape of social media marketing.

But here’s the thing: it doesn’t really work anymore.

Social platforms don’t want you sending people anywhere else.

It’s like throwing a party and watching your guests sneak out the back door. Rude.

So now? Instagram, TikTok, all the big players – they’re quietly burying anything that smells like an external link.

But don’t panic. You don’t need the bio link to win at this game. You just need a few smart workarounds.

Let me show you how.

1. Carousels That Actually Convert

You’ve seen carousel posts.

Lovely pictures. Pretty quotes.

But have you used them to drive traffic?

Instead of one lonely image and a sad little “link in bio,” try this:

• Create a mini story, tip list, or step-by-step guide in a carousel.
• Let the final slide give your big call to action.
• Say nothing about links in your caption—just tease what’s on the last slide.

Why it works: The algorithm loves carousels. People swipe, like, comment. You get boosted.

And by the time they reach the final slide, they’re curious enough to go find your website on their own.

Think of it as planting breadcrumbs. Tasty, high-converting breadcrumbs.

2. Instagram Notes: The Sneaky New Secret

Instagram Notes.

Yep, they’re a thing now.

They sit above your DMs like tiny thought bubbles—and you can use them to drive action without raising any red flags.

How? Say something curious like:

“Wild story dropping soon 👀”

“BIG idea brewing… check the bio.”

No link. No pressure. Just enough intrigue to make someone tap on your profile.

Bonus move: Pair your Note with a Story to build anticipation.

Let people want to know what you’re talking about.

It’s like whispering a secret and walking away. Very spy-movie. Very effective.

3. Hide Your CTA in Plain Sight

If you’re still shouting “LINK IN BIO!!!” like it’s 2015…

Well, we need to talk.

Social platforms see that and quietly go, “Nope. Not showing that to anyone.”

But here’s a better way:

• Slip your CTA inside your image, caption, or video without saying it’s a link.
• Use phrases like “Swipe to see what I mean” or “Tag someone who needs this.”
• On Stories, use built-in tools like product tags or swipe-ups (if you have them).

You’re guiding people, not begging. You’re embedding the next step into the content itself—and that feels more natural to your audience and to the platform.

Win-win.

You’re Smarter Than the Algorithm

Look, the platforms want you to play their game.

But that doesn’t mean you can’t get clever with the rules.

Stop clinging to that dusty old “link in bio.”

Try carousels with punchy CTAs.

Use Instagram Notes like digital Post-Its.

Sneak your links in with subtlety and charm.

You’ve got the tools.

You’ve got the audience.

Now you’ve got the strategy.

So go out there and outsmart the feed.

Because you’re not here to play small—and you’re definitely not here to be bossed around by an algorithm.