The 5x Value Rule
The Rule in a Nutshell
Never sell anything unless it's worth at least five times what you're charging.
It’s not just good karma — it’s good business. Happy customers stick around, refer friends, and buy more. When they feel they’re getting a deal, everyone wins.
Why This Builds Long-Term Wealth
Think about your favorite brands or creators. You probably feel like you got more value than you paid for. That feeling builds trust — and trust builds empires.
When someone buys from you and says, “Wow, this should’ve cost more,” you’ve just created a fan for life.
Examples of 5x Value:
- A $50 course that helps someone land a $500 client.
- A $10 template that saves someone 5 hours of work.
- A $99 software that streamlines a $2,000 launch.
The product didn’t just help — it overdelivered.
How to Apply This Today
Look at anything you’re selling (or planning to). Ask:
- “Could this buyer use it to easily earn or save 5x the price?”
- “Is this easier, faster, or better than free alternatives?”
- “If I bought this, would I be thrilled — or underwhelmed?”
If the answer isn’t a clear yes, upgrade the value — or lower the price.
Training Tip:
Don’t race to the bottom. Raise your value instead. That’s how you build a reputation — and a fortune.
