Charge First, Build Second
Why You Should Sell Before You Build
You don’t need to build a course, write a book, or code an app before you sell it. You only need an idea — and an audience willing to pay for it.
Selling before building is how the world’s smartest entrepreneurs validate what works. They don’t guess. They test. If no one buys? Move on. If they do? You just got paid to create.
The Trap Most People Fall Into
Too many dreamers spend weeks (or months) creating something… only to realize no one wants it.
Here’s a better strategy:
- Sketch your offer.
- Describe the transformation (e.g., “Go from [pain] to [result]”).
- Share it with your audience. Ask: “Want this?”
- If people raise their hands — then build it.
Real Millionaire Strategy
Most six- and seven-figure business owners follow this path, especially online:
- They pre-sell coaching spots before creating content.
- They write “coming soon” posts before building the product.
- They build waiting lists before investing time or money.
They let the market lead them.
Your Training Task for Today:
Write one social media post (or email) pitching a product you could offer. It might be a guide, template, or even a live session. You don’t need a finished product. You only need a strong promise.
See who bites.
